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Thursday, March 25, 2010

The Political Girl "Elevator Pitch"

The Political Girl's objective is to empower the next generation of women leaders. The website will feature various resources such as internships, fellowships, and events for young political women. With profiles of inspiring political women and commentary on the latest political news, Political Girl hopes to encourage more young women to become politically active. It will also combine distinctive features like "little known facts" and "on the bookshelf" to ensure that politicalgirls have all the tools to rule the world.

Friday, March 19, 2010

Came across this interactive feature....

I came across this interactive feature today and thought it was really cool. With the healthcare vote coming up soon, NYTimes decided to do a feature showing how representatives intended to vote. The feature shows which representative is a yes, no, or an undecided. It also is being updated frequently with people's decisions coming in at any time.

It is also cool because it also lets you know whether each representative is up for relection, won a district by McCain or the President, or whether that person is a freshman or is a fiscally conservative blue dog. I thought it was really unique, and gives me some ideas for my own project.

Interactive and user-friendly is the way to go!!!
Check it out:
http://www.nytimes.com/interactive/2010/03/16/us/politics/20100316-health-care-dems.html

Thursday, March 4, 2010

Final Project Proposal: The Political Girl

I would like to create a multimedia website called The Political Girl. The Political Girl's objective is to empower the next generation of women leaders by creating a community for women interested in politics.

Background: Since I could remember I have been interested in politics. Everything about it is fascinating to me from elections, to campaigning, even the politicans themselves. However, as I grew older I realized there were few women that had the same kind of interest as me.

Proposal: I would like to create an online community for young women interested in politics. The community will feature the lastest news on politics with a particular focus on issues that are of interest to women. The Political Girl will also feature pages/multimedia tools on the latest political women, including women in Congress and those that are cabinent secretaries. The website also will feature a chat room feature so that young women can freely talk with others about the latest political news. Additionally, The Political Girl will also feature the latest events, jobs, and internships for young women interested in breaking into the political field.

Audience: My target audience would be young women from the ages of 16 - 40. Women who are interested in politics and are looking to break into the field. I would market the website on social media sites such as twitter, facebook, etc. Furthermore, I would reach out to colleges and universities and try to market young women in school.

Competition: While there are other websites that focus on politics, few focus on issues that women care about, or encourage women to become more politically active. When thinking of similar website, the only one that comes to my mind is Emily's List. While they encourage young women to become more politically active, their main function is raise money for women running for office. Yet there is no other website that explictly seeks to encourage and empower women to become leaders, and cultivate that energy on the world wide web. And thats where The Political Girl comes in to fill that need.

Design:  The website will be very user friendly, and utilize different mulitmedia tools. It will display videos, pictures, and slideshows. The website will also feature a chat room feature where users are able to sign up using email registration, and communicate with other users of the site. The site will feature interviews as well, and weekly marketing tools such as the "On the Bookshelf" (featuring the latest political reads) and "Overheard on the Hill(the latest gossip and chit chat on Congress).

Marketing: I think that The Political Girl is a marketable idea because women make up more than half of the electorate. Studies show that women vote more than their male counterparts, yet are not equally represented in Congress. With The Political Girl website I hope to change that. Not only are we encouraging women to run for offices, but be the muscle behind the office. Be campaign managers, or chief of staffs, or field directors, or even communication directors. With Political Girl anything is possible.